The Berdoues Group has been a well-known family-owned company in the region for four generations. Based in Cugnaux near Toulouse, it develops, produces and markets cosmetic and perfumery products under its own brands such as Violettes de Toulouse, Blondépil, Les Petits Plaisirs, Molyneux and under license for Chantal Thomass, IKKS, Jacadi. Its development model is based on the development of diversified and innovative product mixes, marketed to mass retailers, a selective network of perfumeries and for export.
Development, manufacture and sale of perfumes, cosmetics
IXO intervention: 249 K€ in holding Violette 1902
Sales figures: 14,8 M€ (2020)
Effective: 71 (2020)